Hi there!

Which grocery store do you shop in most often for your main food shop?

Tesco

Sainsbury’s

Asda

Morrisons

Aldi

Lidl

Waitrose

Marks & Spencer (M&S Food)

Iceland

Co-op

Online-only grocery retailer

How often do you shop there for groceries?

More than once a week

About once a week

Every 2–3 weeks

About once a month

Less often than once a month

Explore why they most often choose NO RESPONSE for their main food shop given their shopping frequency NO RESPONSE, identifying their key reasons and the most important driver, then moving beyond this to explore any other factors that influence the choice and how the store compares with alternatives.|4

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Understand which other grocery stores they use alongside NO RESPONSE, how these fit into their overall shopping behaviour, and what would need to change for them to shop somewhere else more often.|3

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Thanks for your time! | The screen will move on soon

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